Skip to content

About

A boutique studio from Spain, working worldwide on digital strategy, web and AI.

Origin

Kocoro grew out of 15 years of work across digital strategy, performance marketing and product design. It has since evolved into a studio that keeps it all in the same hands, close to the businesses it works with.

Kokoro, the Japanese character the studio is named after
kokoroこころ

ko-ko-ro

Heart, mind and spirit, held as one. Japanese draws no line between what you feel and what you think.

“Do not seek to follow in the footsteps of the masters; seek what they sought.”
— Matsuo Bashō

What we hold to

  • Humanity

    Strategy, web and AI only matter if they serve people. We stay close to your team and keep the human decision at the center.

  • Honesty

    Honesty in the brief, in the proposal, in the results. We tell you what we think, and we flag what won't work.

  • Craft

    We work like a small atelier, every detail cared for. We take the time the work needs.

  • Clarity

    We look for clarity in the middle of the noise. We cut to what matters and make sure it comes through.

What we choose

Every pair below is two good things. These are the ones we pick when we can only have one.

  • Message over rhetoric
  • Truth over desire
  • Virtue over money
  • Victory over results
  • Trust over quick wins
  • Simplicity over complexity

Principles

  • The tools will keep changing; our job is to use them well.

    Close-up of a horse's hoof and shoe
  • Close-up of a horse's back

    The human touch is what AI can't replace, so it's what we lead with.

  • Close-up of a horse's head and eye

    AI is only as useful as the direction it's given.